global brand

global brand
global brand UK US noun [C] MARKETING
the name of a product or service that is known and sold in all parts of the world by a particular company: »

The commercial arm of the company is launching a new phone app for its global brand.

a person who is famous in all parts of the world: »

She is a global brand and I am confident she will have a good corporate team around her.


Financial and business terms. 2012.

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Look at other dictionaries:

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